Our Readers Used Hoyu’s Beauteen Range For A Glow-Up

Our Readers Used Hoyu’s Beauteen Range For A Glow-Up

Beauty Hair
By Sherryl Cheong on 11 Jan 2024

There’s something deeply gratifying about drastically changing our physical appearance. Since novelty brings pleasure, sporting a new look can give us a renewed sense of confidence. Case in point: our GirlStyle readers, who are practically glowing after they put Hoyu’s newest Beauteen range to the test. Yes, they bleached and dyed their hair all on their own, without having to make a single trip to the salon! 

Keep scrolling to view their before-and-after images and click here if you’d like to find out more about their DIY experience. 

Amalia

Products used: Base Up Bleach + Make Up Color in Wild RedPhoto from GirlStyle Singapore

Jasmine

Products used: Base Up Bleach + Make Up Color in Metallic AshPhoto from GirlStyle Singapore

Audrey

Products used: Base Up Bleach + Make Up Color in Pink AshPhoto from GirlStyle Singapore

Siew Yeng

Products used: Base Up Bleach + Point Color Cream in Cobalt PurplePhoto from GirlStyle Singapore

After witnessing their transformations, I was inspired to add some flair to my hair. So I volunteered to be a reviewer as well and got to try all three products from the Beauteen range: Base Up Bleach, Make Up Color, and Point Color Cream.

Hoyu’s new Beauteen rangePhoto from GirlStyle Singapore

I appreciated that Make Up Color's drip-resistant emulsion lathered into a foam that can be easily spread all over my head. Bonus points for the fact that the formula was enriched with nourishing sunflower oil and camellia oil. The box also includes an After Color Shampoo and an After Color Treatment, which are designed to preserve the vibrancy of the color while I rinse the dye out of my hair. 

To achieve a pinkish-red streak, I bleached my hair with Base Up Bleach before using Point Color Cream. The former comes with a pH controller and also contains hydrating ingredients like avocado oil, coconut oil, and grapeseed oil; the latter features argan oil for a shiny and smooth finish.

Products used: Make Up Color in Pink Ash + Base Up Bleach + Point Color Cream in Cherry PinkPhoto from GirlStyle Singapore

After my hair makeover, I felt the urge to have fun with both my makeup looks and sartorial choices. It was like stepping out of a rut that I didn’t even know I was in. You, too, can easily transform the way you look and feel by dyeing your hair in an eye-catching shade. 

Pick your favorites from Hoyu’s extensive Beauteen range! The colors available for Make Up Color are Wild Red, Navy Blue, Blue Silver, Pink Ash, Metallic Ash, and Lime Green; the colours available for Point Color Cream are Fire Red, Cherry Pink, Cobalt Purple, and Turquoise Blue. 

Find them in stores and online at Watsons

Hoyu

This post is brought to you by Hoyu.