Personal colour analysis has surged in popularity in recent years and continues to make its rounds on social media — droves of people visit consultants to uncover which hues complement their skin tones best. And another colour-related trend just popped up on our radar: purple toothpaste. While it may seem unconventional, there’s a fascinating reason behind the choice of colour.
Photo from Bass Museum of Art & Colgate
If you’re a beauty aficionado, you’re probably familiar with purple shampoos and concealers — products that neutralise brassiness in hair and dull undertones on faces respectively. That’s because purple and yellow are complementary colours that sit on the opposite ends of the colour wheel; they cancel each other out when mixed, leaving a neutral white shade in its wake.
And it turns out that such colour correction also extends to oral care! So if you have an important interview, date night, or special event coming up, there’s no better time to try this instant beauty hack and put the colour wheel theory to the test.
Photo from Colgate
Reach for the Colgate Optic White Purple Whitening Toothpaste, which is formulated to instantly colour-correct the yellow tones in your teeth. Apart from the unique purple paste, it also contains Micro-Polishing Crystals that help to remove surface stains. Plus, the toothpaste features an enamel-safe formula that is perfect for everyday use — achieve a radiant and bright smile without any fear of damaging your teeth!
Photo from Colgate
Complete with a delightful minty flavour, Colgate Optic White Purple Whitening Toothpaste will leave you with fresh breath after each use.
This post is brought to you by Colgate.
