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Marc Jacobs Introduces The New Daisy Wild Perfume With A Pop-Up In Bugis Junction

Marc Jacobs Introduces The New Daisy Wild Perfume With A Pop-Up In Bugis Junction

Beauty Perfume
By Karmen on 09 Apr 2024
Digital Editor

Marc Jacobs' beloved Daisy perfume collection has just welcomed its newest and wildest addition - the Daisy Wild Eau de Parfum. To celebrate the launch of this wildflower-inspired scent, Marc Jacobs will be having a pop-up at Bugis Junction where you can try the fragrance, enjoy wildflower-themed photo ops and even bring home perfume samples.

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Daisy Wild Eau de Parfum

Inspired by a bouquet of wildflowers, the whimsical bottle is designed to look like a bundle of freshly picked flowers nesting in a glass! It features flowers in different sizes, shapes and colours, and even has flower "stems" peeking from the bottle - the first and only Daisy fragrance to have this charming detail.

Marc Jacobs Daisy Wild EDPPhoto from GirlStyle Singapore

Even the packaging has been given the wildflower treatment with mismatching floral motifs framing the vibrant green box.

Marc Jacobs Daisy Wild EDPPhoto from GirlStyle Singapore

This uplifting perfume opens with a burst of Banana Blossom, a never-before-used note in the Marc Jacobs Daisy collection. This is followed by bright Jasmine and nutty Vetiver. It's undeniably youthful, yet exquisite and sophisticated.

Top notes: Banana Blossom Accord
Heart notes: Jasmine, Macadamia Accord
Base notes: Sandalwood, Vetiver Des Sables

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Marc Jacobs Daisy Wild pop-up

Lit by natural light, the pop-up at Bugis Haus is a gorgeous floral-filled space where visitors can try out the Daisy Wild Eau de Parfum.

On display are the different flowers used to craft the fragrance.

Display of wildflowersPhoto from GirlStyle Singapore

Of course, there are photo ops too! Visitors can even try to win a sample of the Daisy Wild fragrance at the pinko machine. To have a go, simply sign up to the Marc Jacobs Newsletter and post a photo or video of the pop-up tagging @MARCJACOBSFRAGRANCES and hashtagging #MJDAISY and #DAISYWILD.

Photo spot at the Marc Jacobs Daisy Wild EDP pop-upPhoto from GirlStyle Singapore

Gifts with Purchase

Gifts with purchasePhoto from GirlStyle Singapore

Shoppers who make a minimum purchase of $200 at the pop-up will receive gifts! These include a bouquet of wildflowers, mini perfumes, a bag and a claw clip shaped like the iconic Marc Jacobs Daisy bottle charm.

Florist at work at the Marc Jacobs Daisy Wild EDP pop-upPhoto from GirlStyle Singapore

Complimentary bouquet of wildflowersPhoto from GirlStyle Singapore

Daisy Wild retails at $180 (50ml) and $215 (100ml) and is available at Sephora, LazMall and leading departmental stores.

The Marc Jacobs Daisy Wild pop-up will be at Bugis Junction (in front of InterContinental) from 9 to 14 April 2024, and will open from 11am to 9pm daily.

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